ISP appear to be a software retailer who also ran a club for regular software buyers. For an annual subscription you could claim a discount on future purchases.
The Jupiter ACE titles offered seem to those produced the Hit-Tech note that the prices were considerable more than purchasing then direct from Hi-Tech. In the ISP advert there seems to have been an error on one of the titles being call 'Micro Haze' which should have been 'Micro Maze'